Race Roster's email campaign tool provides key metrics regarding your email campaigns performances. To better understand the terms used for your campaign metrics, please refer to this glossary below explaining each individual metric and what it represents within the Race Roster system.
- Sent: Total amount of emails that were sent out by the system for your campaign
- Opened: The recipients have actually opened the email
- Clicked: The recipient has clicked on any of the links, merge tags, or calls to action within your email campaign
- Bounced: Email was not delivered
- Inbox is full
- Email domain that they use could be considered spam-related
- Sent out: Equivalent as sent
- Delivered: The recipient's email provider has provided our system with a notification that the email was successfully delivered to the recipient's inbox
- Rejected: Marked as spam
- Marked as spam: marked as spam
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