Bulk email sender guidelines for the Race Roster email campaign tool (Part 2: Setup)

Effective February 2024, Google and Yahoo enforce strict requirements for bulk email senders. A bulk sender is any domain that sends more than 5000 emails to a Google or Yahoo inbox in a single day. The requirements are DNS records. Starting September 2024, the records can be made available to you through the email campaign tool interface.

This article serves as a guide for dealing with these changes and ensuring optimal email deliverability for event organizers using their own domain to send email campaigns on Race Roster.

This article is the step-by-step setup on the event dashboard. See Part 1 for more background information.

PART 2: Setup

What do I need to do to stay compliant?

 After creating and verifying a sender for use in Race Roster email campaigns, follow these steps.

1. From the Senders tab on the event's email campaign settings page, click "Manage domains".

2. Next, on the Domains page, you will see a list of relevant email sender domains. What appears on this list is dependent on:

• email senders that you have created and verified while signed into the current Race Roster user account
• the email sender domain being identified as custom; for example, if one of your email senders is yourname@yahoo.com, then @yahoo.com will not appear on the list because it belongs to a common email server not requiring domain authentication

The status column indicates if the custom domain is verified, pending, or unverified. If you find that one of the listed domains is already verified (for example, because someone else from your company/organization already completed the authentication process), no further action is required. For pending and unverified email sender domains, click its corresponding "Manage domain" hyperlink in the action column.

3. You will land on a page containing the DNS records for the sender domain. From here, you can copy all relevant names and values to provide to your web domain manager. You may need to contact your Information Technology department/administrator to complete any steps moving forward from here.

If you have any other questions concerning the authentication process of your domain/bulk sender, please email us at director@raceroster.com.