Race Roster has newly added functionality to support TikTok pixel advertisement tracking. This feature provides TikTok Business users with the ability to track traffic and conversions on their event page that arrives from TikTok advertisements.
To learn how to set up a TikTok pixel on Race Roster, please follow the steps below.
1. From your event dashboard, click on Add-ons -> Social media & analytics from the lefthand side menu.
2. From your social media & analytics settings, scroll down to find the TikTok section of the page for the TikTok pixel.
3. From your TikTok Business Account, retrieve your account's TikTok pixel ID and paste it into the TikTok Pixel ID field provided. Click save once complete.
To learn how to find your account's TikTok pixel, please view their web page here: https://www.tiktok.com/business/en-US/blog/get-started-with-tiktok-pixel?redirected=1
4. Your TikTok pixel will now be connected to your Race Roster event page, allowing you to track the performance of your TikTok advertising campaigns as traffic reaches your event page.
If you have any questions about setting up a TikTok pixel on your event, please contact us at director@raceroster.com
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