Our research tells us that the top two ways people find out about events are word of mouth and electronic word of mouth-also, also known as social media. Above all, hosting an exceptional event will get people talking and when they start talking you'll be in a position to give them a referral opportunity online.
Race Roster has made it easy for you to kickstart this process by allowing you to monetarily compensate participants who choose to promote your event. When setting up your event on Race Roster you have the option to configure your Referral Settings. The amount entered should be equal to the amount of money you would pay a friend to refer another friend to run your race. We recommend 10% of the total registration fee. So for a race that costs $30, you would set a $3 reward.
How it works:
- When participants register for your race they are given a unique link to your Race Roster Registration page
- The confirmation page and email prompt them to share this link with their friends via Facebook, Twitter, and Email
- When someone clicks on the unique link and registers for the event, our technology recognizes that Joe referred Suzy to sign up for the race and automatically credits Joe’s Race Roster account with $3
- Funds earned are reflected in Joe’s Race Roster account and when they reach $25 worth of referrals from your race or any other race on the Race Roster platform the referral funds are paid out to Joe by check
If you have questions about our referral tool, please reach out to Customer Success at firstname.lastname@example.org and a member of our team would be happy to assist you.
Where can I find ideas on how to market my race?