From your Race Roster dashboard navigate to the top right corner to view as a Race Director and verify that you have the correct event in the white bar (step by step instructions for dashboard sign in can be found here)
On the left hand side of your screen you will see a menu of options for editing your event, click 'Discount & Access Codes' and select the option for 'Promo Codes'
Click on the green button (far right) marked +' Create Promo Code'
Fill out the code you would like to create in the fields provided
Under 'New Promo Code' leave the auto-generated code or create a code of your own
Under 'Discount Type' select percentage, flat fee or set pricing
Under 'Discount Amount' add a dollar or percentage value for the discount or final price
For 'Maximum Number of Redemptions' set limits on the number of codes to be validated
Under 'Time Window' define a timeframe using dates on the calendars in which codes can be used
Under 'Subevents' decide on which subevents the discount code can be used (all or restrict to specific)
Under 'Activation' you have the option to make the code available for use or disable it
Hit 'Save & Exit' to get back to your promo code dashboard and you are ready to share the promo codes with your sponsors or in marketing materials
Participants will be prompted to 'Enter Promo Code' at the bottom of the registration form
Return to 'Promo Codes' any time you want to review active or inactive codes and monitor how many have been used.