How can I make use of the Participant density map?

The Participant density map is your quick guide to understanding where your registrants live by postal code/ZIP code. You will find the Participant density map by logging into your Event Organizer dashboard or by going to the Demographics section of your Metrics dashboard. Not sure how to sign in? See our article on accessing your dashboard here.

Participant density map data is:

• Helpful for focusing your online advertising to geographical areas where you have the most momentum as well as regions where you'd like to connect more athletes to your online registration page
• Valuable for your sponsorship discussions and proposals
• Useful for comparing year to year event Participant density maps to spot trends in participation

The above photo is the Participant density map that you will find your event dashboard. 

The above Participant density maps can be found in the demographic section of your Metrics.