Google Analytics has recently updated to Google Analytics 4, a new product that can be used to track key metrics and conversions across pages. Race Roster has added new functionality to allow the new Google Analytics 4 platform to be compatible with a Race Roster event page. This includes keeping track of metrics such as page views, transaction details, net registration amounts, etc.
To learn how to configure Google Analytics 4 on your event page, please follow the steps below.
1. Retrieve your Google Analytics measurement ID number within your GA4 dashboard. To learn how to find your unique measurement ID number, please follow Google's guide on Measurement ID Numbers.
2. Once you have retrieved your measurement ID number, head to your event's social media & analytics settings page to complete the configuration. From your event dashboard, click on Add-Ons -> Social Media & Analytics from your lefthand side menu (or add social media & analytics to your event dashboard from settings overview under the "Add-Ons" section).
3. From your social media & analytics settings, scroll down to the section for Google Analytics 4. Copy and paste your Google Analytics 4 measurement ID number into the field provided. Click save once complete.
4. Your Google Analytics account will now be integrated with your Race Roster event page. To better understand the transaction data that will be captured by Google Analytics, please reference the image and glossary of terms below.
- item_id: unique ID number for the completed transaction
- item_name: The name of the item being paid for (Ex: sub-event name, charity name, name of the purchased product)
- affiliation: Event name
- item_brand: Event name
- category: the type of transaction being completed (there are 5 different transaction categories within Race Roster: Registration, donation, product, gift, membership)
- price: the amount paid for the transaction
- quantity: the quantity of the item purchased
Things to Note
- Cross-domain tracking must now be configured within Google Analytics, there is no configuration done within Race Roster. Please follow Google's guide on how to enable cross-domain tracking.
- The 5 different transaction categories within Race Roster:
- Race Roster will still maintain functionality for the old Google Analytics platform as some users continue to pay for this version.